Professional and Organizational Development Network in Higher Education
Date of this Version
1991
Document Type
Article
Abstract
The Nature of Attitude
Theories of Attitude Change
Classical Conditioning Theory
Reinforcement (Behaviorist) Theory
Modelling Theory
Message Learning Theory
Balance Theory
Impression Management Theory
Cognitive Dissonance Theory
Self-Persuasion Theory
Probabilogical Theory
The Foot-in-the-Door Effect
Conclusion
References
Comments
To Improve the Academy, published by The Professional and Organizational Development Network in Higher Education, volume 10, 1991.