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Integration: To make into a whole by bringing all parts together. As ranchers we intuitively know the unique resources that make up the whole of our operations and use these resources to cost effectively produce a product. Ranch resources can be simply categorized into forage, genetics and people and the rancher‘s commitment to good management practices. Add to that, information or knowledge management, management of relationships and, of course, managing for the end product. The glue that holds these parts together is the rancher-- the heart, the passion of the operation.