Animal Science, Department of
Range Beef Cow Symposium
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Date of this Version
11-2015
Document Type
Presentation
Citation
24th Range Beef Symposium, November 17-19, 2015, Loveland, Colorado
Abstract
Beef is no longer a commodity as it is presented to consumers. Name brands and greater differentiation are everywhere. Fed cattle aren’t really a commodity either. Close to 70% of all fed cattle are sold on grids and formulas, which price these animals individually, according to their actual carcass value. Commercial bulls have been de-commoditized for years. Bulls in all major breeds are now sold with a plethora of specific and detailed information (even videos on individual animals) that allows prospective buyers to evaluate and compare bulls in a detailed and sophisticated manner, similar to how we might compare pickup trucks when it’s time to buy a new one.
Comments
Copyright 2015, Tom Brink and Lee Leachman. Used by permission