Colorado Homestead Ranches – Our Success Story: How Do We Sell Branded Beef Direct to the Consumer

Authors

Robbie Baird LeValley, Colorado Homestead Beef
Dawn D. Thilmany, Colorado State University
Dale Dexter, Colorado Homestead Beef
Jim Ayer, Colorado Homestead Ranches, Paonia, Delta, Colorado
Susan Ayer, Colorado Homestead Ranches, Paonia, Delta, Colorado
Karl and Joetta Burns, Colorado Homestead Ranches, Paonia, Delta, Colorado
Jess, Lynda, Calvin, Tracy, and Chad Campbell, Colorado Homestead Ranches, Paonia, Delta, Colorado
Steve and Wendy Kossler, Colorado Homestead Ranches, Paonia, Delta, Colorado
Mark, Hank, and Robbie LeValley, Colorado Homestead Ranches, Paonia, Delta, Colorado
Mark and Jody Roeber, Colorado Homestead Ranches, Paonia, Delta, Colorado
Norm and Susan Smith, Colorado Homestead Ranches, Paonia, Delta, Colorado

Date of this Version

December 2007

Comments

Published for the Proceedings, The Range Beef Cow Symposium XX December 11, 12 and 13, 2007 - Fort Collins, Colorado.

Abstract

Colorado Homestead Ranches (CHR) markets natural beef, pork and lamb direct to Western Slope consumers. CHR is a partnership of six ranches that own their own USDA packing plant, a wildgame processing facility, and two storefronts. CHR markets direct to consumers via retail and farmers markets, restaurants, and wholesale distributors. CHR produces and markets value added sausage, jerky, meat sticks, and ready to cook entrees. The current strategic position of CHR is marketing of a niche, differentiated line of beef products, targeted at consumers who want a consistent quality product, raised on Colorado ranches, with natural production practices.