Agricultural Economics Department

 

ORCID IDs

Kofi Britwum

Document Type

Article

Date of this Version

2019

Citation

Agricultural and Food Economics (2019) 7:4

Comments

© The Author(s).

Open access

https://doi.org/10.1186/s40100-019-0123-y

Abstract

We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food safety labeling cues. Empirical results from a survey of grocery shoppers in a Midwestern city in the USA show that more than two thirds of respondents who received a label with unsubstantiated food safety claims chose this option and were willing to pay the highest price premium for it, compared to the less preferred labeling options that provided information to support food safety claims.

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