Agricultural Leadership, Education, and Communication, Department of


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Published in Leadership in Agriculture 2:1 (January-June 2010), pp. 54-61. Copyright 2010 Inter-American Institute for Cooperation on Agriculture (IICA). Used by permission.


An emerging, and very promising, stream of research on entrepreneurs pertains to the role of affect -- feelings and emotions -- in enhancing the potential success of entrepreneurial ventures. For example, research indicates that positive emotions may enhance entrepreneurial creativity, including opportunity recognition (Baron, 2008). Additionally, entrepreneurs who display passion -- positive, intense feelings -- about their ventures tend to be more successful than those who do not display passion (Baum & Locke, 2004). Positive emotions also influence an entrepreneur's ability to turn past experiences into present solutions through heuristic processing (Baron, 2008), and to deal effectively with the persistent stress (Carver & Scheier, 2001) that often plagues entrepreneurs.