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Thesis (M.A.)—University of Nebraska—Lincoln, 1940. Department of Business Administration.


Copyright 1940, the author. Used by permission.


This thesis focuses on the different ways in which companies have been using false advertising and misleading claims and other abuses of a similar nature.The objective of this study is to show the extent that criticisms of advertising are being met by law.This is done by indicating the trend of advertising statements and claims not acceptable by the federal Trade Commission.The research done for this thesis makes use of Trade Journals and Federal Trade Commission reports as source material.The author goes on to explain the Wheeler-Lea Amendment to the Trade Commission Act and explains how it assures the honest advertiser of protection from the unscrupulous. In addition the author explains how this act ensures that the average consumer may reasonably rely on the advertiser’s claims and statements made.