Working with the Mass Media for the Most Effective Use of Public Service Campaigns: A Study of the Nebraska Media’s Attitudes toward Public Service

Authors

Lisa G. Noon, University of Nebraska-Lincoln

Date of this Version

8-1985

Document Type

Thesis

Citation

Thesis (M.A.)—University of Nebraska—Lincoln, 1985. Department of Journalism.

Comments

Copyright 1985, the author. Used by permission.

Abstract

This study focuses on the way in which tradition and social norms within the Nebraska media affect the role of public service. This author seeks to answer the following questions:

1. How is public service regarded and used by the media?

2. How can public service be more efficiently and effectively produced by organizations choosing this means of communication?

Advisor: Michael Stricklin