Libraries at University of Nebraska-Lincoln
Working with the Mass Media for the Most Effective Use of Public Service Campaigns: A Study of the Nebraska Media’s Attitudes toward Public Service
Date of this Version
Thesis (M.A.)—University of Nebraska—Lincoln, 1985. Department of Journalism.
This study focuses on the way in which tradition and social norms within the Nebraska media affect the role of public service. This author seeks to answer the following questions:
1. How is public service regarded and used by the media?
2. How can public service be more efficiently and effectively produced by organizations choosing this means of communication?
Advisor: Michael Stricklin
Copyright 1985, the author. Used by permission.