Libraries at University of Nebraska-Lincoln
Document Type
Thesis
Date of this Version
1965
Citation
Thesis (M.S.)—University of Nebraska—Lincoln, 1965. Department of Agricultural Economics.
Abstract
Little is known about conditions of entry into the breakfast cereal industry. There is a high degree of concentration and high profit rates. Economic theory suggests this may result from barricaded or partially barricaded entry. Is it possible to enter the breakfast cereal industry? Even with adequate capital, would product differentiation deter entry? The object of this thesis is to test the proposition that entry into the breakfast cereal industry may be barricaded due to: (1) economies of scale, (2) capital requirements, (3) absolute cost advantages, and (4) product differentiation. This study is concerned with the industry level of analysis as contrasted to the individual firm.
Advisor: Richard G. Walsh
Comments
Copyright 1965, the author. Used by permission.