Communication Studies, Department of
Department of Communication Studies: Faculty Publications
Document Type
Article
Date of this Version
8-10-2021
Citation
International Journal of Communication (2023) 17: 388–404
Abstract
This article contextualizes the popular sitcom Schitt’s Creek within an era of unprecedented economic inequality and growing distain for the ultrawealthy. Via its over-the-top and self-effacing humor, the program invites audiences to discipline the Rose family for their former life of leisure and ultimately celebrate as each character is transformed into an ideal neoliberal subject via economic precarity and entrepreneurism. Through an analysis of the show’s 6 seasons, this essay articulates how the myth of the American Dream has adapted to neoliberal ideology that prizes precarity as a state of possibility and rejects leisure as laziness. Schitt’s Creek is emblematic of the way televisual rhetorics leverage myth and morality to maintain support for capitalism in times of crisis.
Included in
Critical and Cultural Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Other Communication Commons
Comments
Copyright 2021, the publisher. Used by permission