Nutrition and Health Sciences, Department of
Consumer Behavior in the Health Marketplace: Symposium Proceedings
This symposium examines the forces that affect consumer behavior in the purchase of health related products and services. Ten outstanding scholars address consumer behavior from a variety of perspectives.
1976
CONSUMER BEHAVIOR IN THE HEALTH MARKETPLACE: EMPHASIS ON ACCESS TO CARE, Lu Ann Aday
SELLING HEALTH TO THE PUBLIC, Godfrey M. Hochbaum
THE ADULT AS A CONSUMER OF LEARNING, Malcolm Knowles
THE STANFORD HEART DISEASE PREVENTION PROGRAM, Nathan Maccoby
Consumer Behavior in the Health Marketplace: A Symposium Proceedings: Contents, Schedule, & Preface, Ian Newman
CONSUMER BEHAVIOR: AN EPIDEMIOLOGICAL PERSPECTIVE, Thomas J. Prendergast
WHOSE BEHAVIOR IN WHAT HEALTH MARKETPLACE?, Leon S. Robertson
SOCIOLOGICAL FACTORS IN HIGH BLOOD PRESSURE, Sidney M. Stahl
SOME LESSONS FROM THE FEELING GOOD TELEVISION SERIES, James W. Swinehart
SOME DETERMINANTS OF POST -PURCHASE SATISFACTION AMONG MEDICAL CARE CONSUMERS, Lawrence Wortzel
NEW THEMES IN INNOVATION RESEARCH: IMPLICATIONS FOR CONSUMER HEALTH BEHAVIOR, Gerald Zaltman