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Pork producers face complex management decisions and they need assistance with this complexity. Pork producers need to increase their awareness of the value of intangible assets such as relationships and knowledge. Pork producers must value, employ, and extract value from the use of intangible assets. Agricultural management advisory services assist producers in extracting vale from the use of intangible assets such as knowledge. Pork producers need to participate in advisory services. Pork producers can use group efforts to effectively create such services. Advisory services can improve the well being of producers by increasing their knowledge of and ability to deal with external influencers that affect their businesses.