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THE EFFECT OF MODEL'S SEX AND PROHIBITION NON-COMPLIANCE ON THE DISINHIBITION OF PROHIBITED HIGH-FREQUENCY OBSERVER BEHAVIOR
Abstract
The purpose of this study was to examine the disinhibition effects of same and opposite sex models on prohibited high-frequency observer behavior when a model displayed prohibited cigarette smoking behavior. It was hypothesized that an opposite sex model who violated a no-smoking prohibition would have a differential impact on observers in a group task completion situation, and that observers in this situation would smoke sooner than observers in other modeling situations and that a greater proportion of observers in this group of subjects would smoke. All observer groups included subjects of the same sex; the work task involved individual completion of long division problems. Disinhibition effect was evaluated by comparing the proportion of smokers, and time to initiate smoking for each subject group under same and opposite sex model prohibition violation and compliance treatment conditions, using a 2 x 2 x 2 factorial design. The treatment factors in the design were the model's sex, and model compliance or non-compliance with a no-smoking prohibition; subject sex was the third factor. Forty male and forty female adult smokers served as subjects. In the experimental situation subjects were presented verbal instructions to complete assigned long division problems and not to smoke. Two minutes after the experiment began, a model appeared as a late-arriving subject, was seated in a room facing the subjects, and began completing long division problems. At a pre-arranged time, models in certain treatment conditions began to chain-smoke cigarettes. The experiment ran for one hour at the end of which time subjects completed a survey questionnaire. Analysis of variance with Scheffe follow-ups were used in data analyses. None of the hypotheses were supported and smoking appeared to be a random effect. The implications of the findings for social learning theory and stimulus salience theory are presented.
Subject Area
Social psychology
Recommended Citation
KORN, THOMAS ANTHONY, "THE EFFECT OF MODEL'S SEX AND PROHIBITION NON-COMPLIANCE ON THE DISINHIBITION OF PROHIBITED HIGH-FREQUENCY OBSERVER BEHAVIOR" (1981). ETD collection for University of Nebraska-Lincoln. AAI8208359.
https://digitalcommons.unl.edu/dissertations/AAI8208359