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GOAL PROGRAMMING FOR MULTIPLE OBJECTIVE DECISION MAKING IN SMALL BUSINESS
Abstract
Multiple objective decision making (MODM) is perhaps the most important research topic in the field of management science today. Over the past decade, numerous researchers have come forth with various studies in the area of MODM. Several recent studies concerning MODM pointed out that goal programming (GP) has been widely used in MODM problems and that it is the predominant technique of MODM. Today, a computer-based organizational information system is very essential to effective management decision making. With the ever-increasing complexities of the environment, the computer-based decision making has become vital for the survival of any organization. Recently, the use of the microcomputer as a decision making tool has received increasing attention from management scientists and practicing managers. The introduction of microcomputer software has reached a stage where management science techniques can now be used effectively for solving decision making problems. Those who stand to gain the most from the introduction of the microcomputer to the decision making process, namely the small business owners/managers, have already embarked on this using microcomputers for decision making trend. Currently available microcomputers in the market can use GP almost as effectively as a large scale computer. The four main areas of this research are: (1) to survey the comprehensive literature of multiple objective decision making, especially goal programming and related studies published in the management literature, including textbooks, specialized works, dissertations, and journal articles, (2) to present a review of decision making in small business, and the microcomputer applications in small business, (3) to develop an interactive goal programming system on the IBM Personal Computer for the small business, and (4) to discuss several critical issues concerning implementation of the system and future research needs in the related areas. The illustrative application this research is based on real data obtained from a small business in LaCrosse, Wisconsin. The analysis of a GP model is accomplished through the interactive methodology. Microcomputer-based interactive system indicates that the GP approach enables the small business manager/owner to test a variety of alternative strategies reflected by goal levels and priority structures.
Subject Area
Management
Recommended Citation
SHIM, JUNG PIL, "GOAL PROGRAMMING FOR MULTIPLE OBJECTIVE DECISION MAKING IN SMALL BUSINESS" (1983). ETD collection for University of Nebraska-Lincoln. AAI8328195.
https://digitalcommons.unl.edu/dissertations/AAI8328195