E-JASL: The Electronic Journal of Academic and Special Librarianship
Date of this Version
Winter 2007
Document Type
Article
Citation
Electronic Journal of Academic and Special Librarianship (Winter 2007) 8(3). Also available at http://southernlibrarianship.icaap.org/content/v08n03/kaur_a01.html.
Includes a Questionnaire for Users, also available at http://southernlibrarianship.icaap.org/content/v08n03/kaur_a01_app01.doc.
Abstract
Abstract
The present study has been undertaken to assess the attitude of users towards the marketing of information services and products of university libraries. A well-structured questionnaire was distributed among the library users of four universities of Punjab and Chandigarh viz Panjab University, Punjabi University, Punjab Agricultural University and Guru Nanak Dev University. The responses were gathered from 1237 users (241 teachers, 271 research scholars and 725 postgraduate students). The findings of the survey reveal useful facts about marketing of information products and services. 61% of the respondents are willing to pay for developed information services and 57% for developed information products. On the basis of the findings, some suggestions have been made to improve information services and products of the libraries.
Included in
Communication Technology and New Media Commons, Higher Education Commons, Scholarly Communication Commons, Scholarly Publishing Commons
Comments
Copyright 2007, the authors. Used by permission.