Date of this Version
Nachreiner, A., Hoffman, A., Stevenson, S., Pitsch, J., Schacker, L., Murphy, E. (2019.) Spreetail Business Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
A business-level analysis for Spreetail, a growing Lincoln e-commerce company. It includes an industry analysis, defines trends in the market, identifies key success factors, examines the internal strengths and weaknesses of Spreetail, compares financial performance of competitors, and recommendations for how Spreetail should continue to grow in the market.