Honors Program
Date of this Version
5-2024
Document Type
Thesis
Citation
Curd T., Peterkin B., Chin V., Feng J., Giraldo S., & Lauver N. 2024. Dyslexico. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Dyslexico’s purpose is to provide accurate spelling and grammar corrections for people with dyslexia. Dyslexico accomplishes this through the use of machine-learning technology.
In its second year as a Design Studio startup team, Dyslexico continued to develop its technology and refine its business strategy. On the technical side, the team redesigned the homepage and account page to serve users better, implemented analytics to improve educational outcomes for students with dyslexia, and developed a Google Chrome extension to better meet users where they write.
On the business side, Dyslexico emphasized customer acquisition by establishing new school pilot programs and driving individuals to the platform. The team met venture capitalists to refine a sales strategy and began a research study to determine the most impactful analytics for educators. Additionally, the team leveraged social media and ran email campaigns to reach out to schools and community groups for people with dyslexia. Another focus was on funding post-graduation. From this, Dyslexico earned $15,000 from pitch competitions and developed a business valuation to support venture capital opportunities. Dyslexico also testified in support of LB1253, a bill that could provide up to 1 million in grant funding for dyslexia research.
Current writing tools leave people with dyslexia scrambling to adapt to a world not made for them. Every person deserves dignity and tools that help them reach their potential. Through improvements in analytics and site speed developed throughout the semester, Dyslexico has been able to give people with dyslexia tools to help them thrive.
Comments
Copyright Tristan Curd, Bridget Peterkin, Victoria Chin, Joshua Feng, Santiago Giraldo, & Nick Lauver 2024.