Honors Program
Date of this Version
5-2024
Document Type
Thesis
Citation
Nielsen, J. 2024. Strategic Audit of Orvis. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
The purpose of this Strategic Audit report is to analyze the Orvis Company. This report will touch on the history of Orvis, Orvis’ current product line and marketing position, a Porter’s Five Forces analysis, a SWOT analysis, a PESTEL analysis, and recommendations for market expansion. In addition to these sections, this report will touch on current industry conditions, Orvis’ direct and indirect competitors, and the challenges Orvis faces that they must overcome. This report will touch on the current state of the fly fishing industry and current trends that offer challenges and opportunities. In addition, this report will analyze Orvis’ current impact on the environment and potential improvements Orvis could implement.
Comments
Copyright Jacob Nielsen 2024