Honors Program

 

Date of this Version

Spring 2019

Document Type

Thesis

Citation

Wiles, B. D. (2019). Intuit, Inc. Strategic Audit Undergraduate Honors Thesis. University of Nebraska-Lincoln.

Comments

Copyright Bethany Wiles 2019.

Abstract

Intuit has experienced steady, continual growth for an extended time, an unusual feat in software. While it undergoes its leadership transition and the threat of tax simplification, it must consider how it will maintain its legacy of success. Intuit's history and current situation are examined and various strategic alternatives are identified.

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