Honors Program
Document Type
Thesis
Date of this Version
4-1-2019
Citation
Salzar, J. (2019). Berkshire Hathaway Inc. Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Berkshire Hathaway is an extremely successful, well-known company. With Warren Buffett approaching retirement, it is important that the company prepares its stakeholders and is strategically prepared. What must be determined is whether or not Berkshire Hathaway needs to implement a new strategy or continue doing what it is already doing. This strategic audit analyzes Berkshire Hathaway's company history, internal and external environment, competitive advantages, and organizational structure. After the analysis of Berkshire Hathaway, several strategy alternatives are considered, ending with a strategic recommendation, implementation plan, and contingency plan.
Comments
Copyright Jessica Salzar 2019.