Arbor Day Foundation

Authors

Shoilee Rahman, University of Nebraska-LincolnFollow
Caleb Krohn, University of Nebraska-LincolnFollow
Kevin Woolworth, University of Nerbraska-LincolnFollow
Kathryn Shehan, University of Nebraska-LincolnFollow
Nicholas Senior, University of Nebraska-LincolnFollow
Jairo Gamboa, University of Nebraska - LincolnFollow

Document Type

Thesis

Date of this Version

Spring 4-27-2020

Citation

Gamboa, J., Krohn, C., Rahman, S., Senior, N., Shehan, K., & Woolworth, K. 2020. Arbor Day Foundation. Undergraduate Honors Thesis. University of Nebraska-Lincoln.

Comments

Copyright Jairo Gamboa, Caleb Krohn, Shoilee Rahman, Nicholas Senior, Kathryn Shehan, Kevin Woolworth, 2020.

Abstract

As consultants, our team’s goals are to provide the Arbor Day Foundation with ideas for future business lines and strengthen the company’s outlook moving forward. Our proposal strongly integrates the organization’s mission to inspire people to plant, nurture, and celebrate trees. Entering the birch sap water market will accomplish this task and create a plethora of opportunities for the Arbor Day Foundation. Our recommendation to ADF is to enter the birch sap market by creating licensing deals with birch sap water producers and distributors. ADF can assist these companies by offering its strong brand value, marketing expertise, and competitive advantages.