Honors Program


Document Type


Date of this Version

Spring 4-27-2020


Gamboa, J., Krohn, C., Rahman, S., Senior, N., Shehan, K., & Woolworth, K. 2020. Arbor Day Foundation. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Jairo Gamboa, Caleb Krohn, Shoilee Rahman, Nicholas Senior, Kathryn Shehan, Kevin Woolworth, 2020.


As consultants, our team’s goals are to provide the Arbor Day Foundation with ideas for future business lines and strengthen the company’s outlook moving forward. Our proposal strongly integrates the organization’s mission to inspire people to plant, nurture, and celebrate trees. Entering the birch sap water market will accomplish this task and create a plethora of opportunities for the Arbor Day Foundation. Our recommendation to ADF is to enter the birch sap market by creating licensing deals with birch sap water producers and distributors. ADF can assist these companies by offering its strong brand value, marketing expertise, and competitive advantages.