Honors Program
Document Type
Thesis
Date of this Version
12-2020
Citation
Crow, C. 2020. Strategic Audit of Optum. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Optum is a large American-based pharmacy benefit manager, healthcare consultant, healthcare delivery service, and business analytics corporation that has dominated the industry with sister-company UnitedHealthcare underneath the umbrella UnitedHealthGroup. This report seeks to understand through internal and external analyses how Optum’s business model and strategies have allowed them to gain and sustain competitive advantages in the everchanging, volatile environment of healthcare. Specific tools used to highlight this include Porter’s Five Forces, PESTEL, and SWOT analyses. Additionally, strategic recommendations are given for Optum’s next steps.
Included in
Business Administration, Management, and Operations Commons, Business Analytics Commons, Health Information Technology Commons, Insurance Commons
Comments
Copyright Connor Crow 2020.