Honors Program
Document Type
Article
Date of this Version
Spring 4-1-2018
Citation
Witzenburg, Margaret. Google Strategic Audit. University of Nebraska-Lincoln. 2018.
Abstract
This thesis fulfills the requirement for the strategic audit in MNGT 475H/RAIK 476. It discusses Google's competitors and the rest of the technology industry along with how Google fits into it all. It's a red ocean industry, so Google must continually innovate to maintain its competitive advantage. In addition to a summary of the current strategy and how Google competes, the thesis explores alternative strategies for Google to pursue given their strengths and weaknesses and the opportunities and threats in the industry. It includes a timeline, potential budget, and contingency plan for the best strategy.
COinS
Comments
Copyright Margaret Witzenburg 2018