Arbor Day Foundation Consulting Proposal

Authors

Katelyn Bonham, University of Nebraska - LincolnFollow
Grace Novak, University of Nebraska-LincolnFollow
Kayla Brumley, University of Nebraska-LincolnFollow
Amanda Purintun, University of Nebraska-LincolnFollow
Lauren Niesen, University of Nebraska-LincolnFollow
Sarah Rakes, University of Nebraska-LincolnFollow

Document Type

Thesis

Date of this Version

5-2021

Citation

Bonham, Katelyn, and Grace Novak, and Kayla Brumley, and Amanda Purintun, and Lauren Niesen, and Sarah Rakes. 2021. Arbor Day Foundation Consulting Proposal. Undergraduate Honors Thesis. University of Nebraska-Lincoln.

Comments

Copyright Katelyn Bonham, Grace Novak, Kayla Brumley, Amanda Purintun, Lauren Niesen, Sarah Rakes 2021.

Abstract

Over the course of one semester, our group has worked with the Arbor Day Foundation as part of the University of Nebraska-Lincoln College of Business Honors Academy. The Arbor Day Foundation is a local nonprofit conservation organization with a focus on trees. As consultants for the Arbor Day Foundation, our team discussed and observed the current needs of the company. We then developed creative solutions to address these needs, concentrating on Arbor Day’s Tree City USA program. Our solutions can be described utilizing the acronym “S.A.P.” which stands for “Segmentation”, “Awareness”, and “Portal”. These three recommendations build on each other and work together to provide an all-encompassing proposal.