Honors Program


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Bonham, Katelyn, and Grace Novak, and Kayla Brumley, and Amanda Purintun, and Lauren Niesen, and Sarah Rakes. 2021. Arbor Day Foundation Consulting Proposal. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Katelyn Bonham, Grace Novak, Kayla Brumley, Amanda Purintun, Lauren Niesen, Sarah Rakes 2021.


Over the course of one semester, our group has worked with the Arbor Day Foundation as part of the University of Nebraska-Lincoln College of Business Honors Academy. The Arbor Day Foundation is a local nonprofit conservation organization with a focus on trees. As consultants for the Arbor Day Foundation, our team discussed and observed the current needs of the company. We then developed creative solutions to address these needs, concentrating on Arbor Day’s Tree City USA program. Our solutions can be described utilizing the acronym “S.A.P.” which stands for “Segmentation”, “Awareness”, and “Portal”. These three recommendations build on each other and work together to provide an all-encompassing proposal.