Honors Program
Document Type
Thesis
Date of this Version
Spring 5-2022
Citation
Jendro, Rachel. A Strategic Audit of SeaWorld. Undergraduate Honors Thesis. University of Nebraska-Lincoln. May 2022.
Abstract
This project is a strategic audit for SeaWorld Entertainment. The purpose of this report is to analyze the firm through multiple different perspectives and analyze the competitive advantage the business is pursuing. The project considers internal and external environments, strategic leadership, organizational structure, and resources to determine if and what type of competitive advantage the firm holds. Furthermore, it considers current events and strategic decisions, and how those relate to the overall strategy. A strategic audit is crucial to understanding the innerworkings of a firm. The factors that were analyzed are interconnected and performing a strategic audit can allow for discrepancies in strategy to be recognized. Ultimately, the audit is an important tool for investors, businesses, and individuals alike to understand the firm’s position in the industry.
Included in
Business Administration, Management, and Operations Commons, Business Analytics Commons, Corporate Finance Commons, Portfolio and Security Analysis Commons, Tourism and Travel Commons
Comments
Copyright Rachel Jendro 2022.