Honors Program


Document Type


Date of this Version



Randall, Gage, Landon Kennedy, Marcus Kennedy, Alex Botkin, Ben Samway. Nelnet: Potential Entrance Into An Emerging Market. Undergraduate Honors Thesis. University of Nebraska-Lincoln. May 2022.


Copyright Gage Randall, Landon Kennedy, Marcus Kennedy, Alex Botkin, Ben Samway 2022.


Nelnet, Inc. (Nelnet) approached the Nebraska Business Honors Academy seeking assistance researching a potential new business venture. Our group explored opportunities in the market Nelnet is considering entering, examined various types of innovation, and engaged in the creative design thinking process. To form the basis of our recommendation, we met with professionals in the related industry, Nelnet employees, and faculty at the University of Nebraska-Lincoln. Our final task involved recording a presentation on our recommendation to Nelnet concerning this new business opportunity, accompanied by a final report summarizing our proposal. Through this project, we learned how to develop innovative ideas and communicate those ideas to leaders within the company. These are valuable skills to have in any workplace and have greatly prepared us for life after graduation. Because we were privy to sensitive company information, Nelnet required us to sign a nondisclosure agreement at the beginning of the project. As such, we are legally restricted from discussing the details of our project with any outside parties.