Honors Program


Document Type


Date of this Version



Reinecke, M. 2022. Northern Natural Gas Company Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Morgan Reinecke 2022.


Northern Natural Gas Company is a natural gas interstate pipeline company owned by Berkshire Hathaway Inc. A strategic audit of the company was conducted by analyzing external and internal factors affecting the future of the company. The transportation industry macro environment was assessed using PESTEL analysis. The competitive environment of the industry was evaluated using Porter’s Five Forces. Northern Natural Gas Company differentiates itself from competitors by its position in the market and its competitive advantages of having an extensive pipeline network, a reputation for reliability, and high-quality customer service. To maintain a sustainable competitive advantage, Northern Natural Gas Company should maintain current relationships while exploring new opportunities, improve its customer service, and implement new technology to mitigate its environmental impact.