Honors Program
Document Type
Thesis
Date of this Version
4-2023
Citation
Reno, L. (2023). Werner Enterprises Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Werner Enterprises is a large trucking company based in Omaha, Nebraska, operating out of 15 terminals around the country. It is among the top five trucking companies in the United States. This report examines the trucking industry and where Werner Enterprises stands within it, as well as Werner Enterprises’ competitive advantages, and how future challenges of the trucking industry may affect the company. The report utilizes a PESTEL and Porter’s Five Forces analysis to closer examine the external environment and industry Werner Enterprises operates in. Following this evaluation, recommendations are provided based on Werner Enterprises’ current positioning and future challenges in the trucking industry.
Included in
Business Administration, Management, and Operations Commons, Performance Management Commons
Comments
Copyright Leavitt Reno 2023.