Honors Program
Document Type
Thesis
Date of this Version
Spring 5-8-2023
Citation
Chang, C. VanMoof Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln. 2023.
Abstract
VanMoof is an e-bike brand originated in Amsterdam that has expanded to Western Europe, Eastern Asia, and North America. This paper will analyze the e-bike industry using PESTEL analysis. It will also analyze the industry’s competitive environment using the framework of Porter’s Five Forces, followed by an analysis of the strategy VanMoof’s currently employing. Based on the results, the paper will end with a recommendation for future strategies.
Included in
Higher Education Commons, Marketing Commons, Other Education Commons, Strategic Management Policy Commons
Comments
Copyright Chi-Chun Chang 2023.