Honors Program

 

Document Type

Thesis

Date of this Version

5-2023

Citation

Rinn, N. 2023. Lululemon Athletica Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.

Comments

Copyright Nolan Rinn 2023

Abstract

Lululemon Athletica Inc. (Lululemon) is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories with a vision to create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all (Lululemon). This paper will examine Lululemon to understand its market position and competitiveness within the athletic apparel industry. The analysis uses PESTEL and Porter’s Five Forces analyses to evaluate the changing external environment and industry Lululemon operates in.

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