Honors Program
Document Type
Thesis
Date of this Version
Spring 2023
Citation
O'Hara, M. 2023. Union Pacific Strategic Audit. Undergraduate Honors Thesis. University of Nebraska Lincoln.
Abstract
Union Pacific is the largest domestic railroad in the United States, responsible for nearly all of the rail-based shipping in the 23 states making up the Western two-thirds of the country. The company provides a crucial link in the global supply chain. By utilizing internal and external analysis tools, this report seeks to understand how Union Pacific’s business model and strategies have led them to create and sustain competitive advantages against other big competitors in the transportation industry. The analysis utilizes tools such as PESTLE, Porter’s Five Forces, and SWOT analyses. Following the application of the analysis, strategic recommendations are offered for Union Pacific’s next steps.
Included in
Business Law, Public Responsibility, and Ethics Commons, Operations and Supply Chain Management Commons, Strategic Management Policy Commons, Technology and Innovation Commons, Transportation and Mobility Management Commons
Comments
Copyright Maureen O'Hara 2023.