Honors Program, UNL
Honors Program: Senior Projects (Public)
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Date of this Version
Spring 5-20-2023
Document Type
Thesis
Citation
Druckemiller, C. 2023. Audio-Technica Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Audio-Technica is a multinational audio equipment design and manufacturing company specializing in the production of headphones, microphones, and turntables. The company has been a gold standard for professional use since its inception and has recently ventured into consumer markets. Using both internal and external analysis tools, this audit aims to evaluate how Audio-Technica has established itself in the highly competitive audio equipment industry. Specific techniques include Porter’s Five Forces and PESTEL analyses. After conducting this examination of Audio-Techinca and its industry environment, strategic recommendations will be made to best position the company moving forward.
Included in
Gifted Education Commons, Higher Education Commons, Leadership Commons, Other Education Commons, Strategic Management Policy Commons, Technology and Innovation Commons
Comments
Copyright Caleb Druckemiller 2023.