Honors Program


Document Type


Date of this Version



Christoffersen, B.2023.Ralph Lauren Strategic Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln.


Copyright Baylee Christoffersen 2023


Ralph Lauren is an apparel company with ownership of many other well-known companies such as Polo Ralph Lauren and Polo Jeans Company. The company specializes in luxury items. Their business model focuses on providing top quality products that are timeless, authentic and inspirational. An analysis of their business strategy will discuss the influential factors on the industry and the company itself using a SWOT analysis. This will identify how Ralph Lauren approaches their opportunities and threats to the company as well as how they address their strengths and weaknesses. Porter’s Five Forces will also be used to determine how Ralph Lauren is using their strategy to navigate the current market and the forces within that market, including their competitors and the power of their customers.