Honors Program

 

Date of this Version

2024

Document Type

Thesis

Citation

Haarala, P., Liu, S., Mathiasen, A., Paul, B., & Ponnatha, N. 2024. Doordash, Inc. Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.

Comments

Copyright Breanna Paul, Nihaela Ponnatha, Pyper Haarala, Summer Liu, and Abigail Mathiasen 2024.

Abstract

This case study analyzes DoorDash, an innovator of online delivery in the software publishing industry. We conducted a strategic audit using principles from prominent strategic management to guide our process. Our research is based on publicly available information, including IBIS World reports, industry reports, DoorDash’s SEC filings and website, academic articles, and news articles. This case study aims to collect data from a prominent business and analyze it through strategic management to evaluate the firm’s potential for competitive advantage.

Our research includes firm analysis, industry analysis, external analysis, internal analysis, performance analysis, competitive dynamics, business level strategy, corporate level strategy, and strategic decision-making. Our analysis evaluates DoorDash’s financial performance, corporate structure, and critical competitors like Grubhub. This strategic audit covers DoorDash’s overall strategy and methods for success using strategic management methodologies and theories. Our audit has found that DoorDash is an innovator in the delivery industry through its focus on research and development, analytics, and differentiation strategy. DoorDash is well-positioned in the software publishing industry's delivery space and will continue to achieve profitability.

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