Honors Program
Date of this Version
5-2024
Document Type
Thesis
Citation
Durbin, T. 2024. A Strategic Audit of Instacart. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Instacart is an online grocery delivery and pick-up service that allows users to order groceries and other household items from local and large stores and retailers through its website or mobile app. Apoorva Mehta founded Instacart in 2012 with the intent to help people conveniently access the food they enjoy, and the service now reaches over 14,000 cities across the United States and Canada. This report provides a comprehensive analysis of the company as its rise to becoming a prominent player in the online grocery delivery industry has skyrocketed demand for the service and presented numerous operational challenges for the quickly scaled, recently public organization. The report delves into Instacart's founding mission and evolution, highlighting its strategic growth and competitive landscape. The internal analysis includes a detailed SWOT analysis to examine Instacart's target market, size, and segments. The industry analysis includes a PESTEL and Porter's Five Forces analysis to shed light on the external factors influencing Instacart's operations, alongside an exploration of its key competitors. The Strategy and Strategic Objectives section outlines Instacart's resources that lead to a competitive advantage and identifies its core competencies within the market. Anticipated challenges provide insights into potential hurdles Instacart faces, followed by recommendations to address these challenges and sustain its growth trajectory in the dynamic online grocery delivery landscape.
Included in
Business Administration, Management, and Operations Commons, E-Commerce Commons, Gifted Education Commons, Higher Education Commons, Other Education Commons
Comments
Copyright Taylor Durbin 2024