Honors Program
Date of this Version
5-2024
Document Type
Thesis
Citation
Hoffschneider, R. 2024. Zara Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln
Abstract
Zara, a popular fast-fashion brand, operates under the Inditex group. Rooted in Spain, the company sought expansion and gradually worked its way into the international market. Utilizing vertical integration, the company provides swift production cycles in order to appeal to customer demands. This strategic audit analyzes Zara by comparison to rival competitors, a PESTEL test, Porter’s Five Forces, and highlights possible future challenges.
Included in
Business Commons, Higher Education Commons, Other Education Commons
Comments
Copyright Rachel Hoffschneider 2024