Honors Program

 

First Advisor

Robert Campbell

Date of this Version

Fall 12-2024

Document Type

Thesis

Citation

Herchenbach, C. (2024). Take-Two Interactive Software, Inc Strategic Audit. Undergraduate Honors Thesis. University of Nebraska - Lincoln.

Comments

Copyright Carter Herchenbach 2024.

Abstract

Abstract:

This case study focuses on Take-Two Interactive, Inc (TTWO). Take-Two is a video game developer and publisher most well known for their 2K Sports and Grand Theft Auto video games. By focusing on issues critical to strategic management, this paper provides a detailed analysis of Take-Two Interactive and its subsidiaries. To accomplish this, the paper uses different analysis to examine how, where, and what actions Take-Two uses to compete in the video game industry. The analysis implemented to accomplish this includes a PESTEL analysis, Porter’s Five Forces analysis, and an analysis of Take-Two’s senior leadership team and corporate strategy. Using these different analysis techniques, this paper provides recommendations to Take-Two for Take-Two to continue its growth and ensure its competitive advantages are protected.

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