Honors Program, UNL
Honors Program: Senior Projects (Public)
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First Advisor
Robert Campbell
Date of this Version
Fall 12-2024
Document Type
Thesis
Citation
Herchenbach, C. (2024). Take-Two Interactive Software, Inc Strategic Audit. Undergraduate Honors Thesis. University of Nebraska - Lincoln.
Abstract
Abstract:
This case study focuses on Take-Two Interactive, Inc (TTWO). Take-Two is a video game developer and publisher most well known for their 2K Sports and Grand Theft Auto video games. By focusing on issues critical to strategic management, this paper provides a detailed analysis of Take-Two Interactive and its subsidiaries. To accomplish this, the paper uses different analysis to examine how, where, and what actions Take-Two uses to compete in the video game industry. The analysis implemented to accomplish this includes a PESTEL analysis, Porter’s Five Forces analysis, and an analysis of Take-Two’s senior leadership team and corporate strategy. Using these different analysis techniques, this paper provides recommendations to Take-Two for Take-Two to continue its growth and ensure its competitive advantages are protected.
Included in
Business Administration, Management, and Operations Commons, Gifted Education Commons, Higher Education Commons, Other Education Commons
Comments
Copyright Carter Herchenbach 2024.