Honors Program
Honors Program: Theses
First Advisor
Dr. Tammy Beck
Date of this Version
5-2025
Document Type
Thesis
Citation
Hoffman, C., Chapin, C., Tuell, M., Berg, M., & Huss, D. (2025). A Strategic Audit of CNH Industrial. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
This research examines CNH Industrial, a leading global agricultural machinery company, and its strategic approach to innovation, sustainability, and customer loyalty. Operating under brands like CASE IH and New Holland Agriculture, CNH focuses on integrating advanced technology into its products, such as precision agriculture tools, to enhance efficiency, optimize fuel savings, and support sustainable agricultural practices. The company’s comprehensive business model, which spans from product development to financing, fosters strong customer retention and brand loyalty.
Through a differentiation strategy, CNH maintains competitiveness in the face of intense market rivalry, particularly with industry leader John Deere. This study analyzes CNH’s ability to leverage technological advancements, exceptional customer service, and an extensive support network to drive long-term value for consumers. Despite challenges such as global economic disruptions and decreased sales in 2024, CNH’s commitment to research and development, ethical production practices, and customer satisfaction positions the company for sustained growth. This research highlights CNH’s role in shaping the future of agricultural machinery and its potential to lead in innovation and sustainability.
Included in
Business Administration, Management, and Operations Commons, Gifted Education Commons, Higher Education Commons, Other Education Commons
Comments
Copyright Cassidy Hoffman, Cami Chapin, Maren Tuell, Megan Berg & Derek Huss 2025