Caterpillar Strategic Audit

Authors

Tyler Vander Woude, University of Nebraska - LincolnFollow
Grant Kingston, University of Nebraska - LincolnFollow
Kaiden Bedient, University of Nebraska - LincolnFollow
Drew Shafer, University of Nebraska - LincolnFollow

First Advisor

Tammy Beck, Ph.D., Management

Date of this Version

5-2025

Document Type

Thesis

Citation

APA Citation:
Vander Woude, T., Kingston, G., Bedient, K., & Shafer, D. (2025). Caterpillar Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.

MLA Citation:
Vander Woude, Tyler, Grant Kingston, Kaiden Bedient, and Drew Shafer. Caterpillar Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln. 2025.

Comments

Copyright Tyler Vander Woude, Grant Kingston, Kaiden Bedient, and Drew Shafer 2025.

Abstract

This strategic audit evaluates Caterpillar Inc.'s business-level and corporate-level strategies, examining how the company maintains its competitive advantage in the heavy machinery and industrial equipment sectors. The research focuses on Caterpillar's hybrid approach, combining differentiation and cost leadership strategies to offer high-quality, durable products while optimizing costs through technological innovation, supply chain efficiencies, and product longevity. The methodology for this audit includes a comprehensive internal and external analysis, incorporating frameworks such as SWOT, PESTEL, VRIO, and Porter’s Five Forces. Additionally, Caterpillar’s strategic initiatives in vertical and horizontal integration, governance structure, and financial performance were assessed. The research also explores the company’s efforts in sustainability, automation, and digital transformation, particularly through recent acquisitions of firms specializing in energy efficiency and autonomous technology. Findings indicate that Caterpillar’s strong brand reputation, extensive dealer network, and commitment to technological advancements contribute significantly to its market leadership. However, challenges such as high R&D costs, competition from industry rivals, and supply chain complexities require ongoing strategic adjustments. The report concludes that continued investment in innovation, digital solutions, strategic leaders, and sustainability initiatives will be critical for Caterpillar’s long-term success and ability to mitigate competitive threats.