Honors Program
Honors Program: Theses
First Advisor
Tammy Beck
Date of this Version
5-2025
Document Type
Thesis
Citation
Hanson, A., McLey, I., Pavlik, K., Plessel, A., & Thomas, S. 2025. Gap, Inc. : A Strategic Audit of Gap, Inc. Company. Undergraduate Honors Thesis. University of Nebraska - Lincoln
Abstract
The following paper is a comprehensive overview of the company Gap, Inc., a leading global retailer with a diverse brand portfolio that includes Gap, Old Navy, Banana Republic, and Athleta. They compete in the Family Clothing Industry through their operation of over 3,352 brick-and-mortar stores along with offering their digital shopping platform to align with changing consumer preferences. Gap, Inc. plans to maintain financial rigor, reinvigorating its brands, and strengthening its platform. Their strengths are found in their expanding e-commerce segment and their strong commitment to sustainability. Through a broad differentiation strategy, Gap, Inc. targets a diverse consumer demographic across their four brands and continues to remain focused on cost management, digital transformation, and sustainability to stay competitive and maintain long-term growth.
Included in
Business Analytics Commons, Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons, Gifted Education Commons, Higher Education Commons, Marketing Commons, Operations and Supply Chain Management Commons, Other Business Commons, Other Education Commons
Comments
Copyright Hanson, A., McLey, I., Pavlik, K., Plessel, A., & Thomas, S. 2025