Honors Program
Honors Program: Theses
First Advisor
Nicole Tunnison
Date of this Version
Spring 5-7-2025
Document Type
Thesis
Citation
Krieger, Audrey. A Strategic Audit of Hilton Hotels. Undergraduate Honors Thesis. University of Nebraska-Lincoln. 2025.
Abstract
This paper provides a comprehensive strategic analysis and audit of Hilton Worldwide Holdings Inc., a global leader in the hospitality industry. It begins with a historical overview of the company and its positioning within the lodging sector, highlighting major competitors such as Marriott International, Hyatt Hotels Corporation, and Airbnb. A PESTEL analysis explores macro-environmental forces shaping the industry, while Porter’s Five Forces framework assesses competitive pressures and how Hilton utilizes its brand strength, digital infrastructure, and loyalty programs to remain resilient. The paper then examines Hilton’s strategic direction and key objectives, identifying sources of competitive advantage and core resources that contribute to long-term sustainability. Two significant challenges are addressed: intensifying competition in the economy segment of the market and rising demands related to sustainability regulations and ESG (Environmental, Social, and Governance) performance. The paper concludes with recommendations for how Hilton can strategically adapt to these pressures while maintaining its leadership and competitive edge in the global hospitality landscape.
Comments
Copyright Audrey Krieger 2025.