Honors Program
Honors Program: Theses
First Advisor
Tammy Beck
Date of this Version
5-2025
Document Type
Thesis
Citation
Eisaman, E. 2025. SoFi Technologies Incorporated Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
SoFi, a catchy abbreviation of Social Finance, is a digital bank as of 2022. The company seeks to offer better banking than traditional alternatives. SoFi, founded in 2011, has slowly developed financial offerings with the goal of dominating digital banking. The company is best known for helping customers manage student loans, but SoFi aims to provide customers with services for their every financial need. The platform boasts 10.9 million members, 33 billion in debt paid, and 117 billion in loans issued (SoFi). This report will explore SoFi’s origin, functions, and competitive environment. These investigations will inform recommendations for the company moving forward.
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Gifted Education Commons, Higher Education Commons
Comments
Copyright Elena Eisaman 2025.