Honors Program, UNL
Honors Program: Senior Projects (Public)
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First Advisor
Nicole Tunnison
Date of this Version
11-10-2025
Document Type
Thesis
Citation
Le, H., Zen, E., Perkins, S., Hudson, J. (2025). Keurig Dr Pepper Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln
Abstract
We analyze Keurig Dr Pepper's current strategic position following its acquisition of JDE Peat's. We determine its strengths, weaknesses, opportunities, and threats within its market share and make recommendations for future business ventures and strategic positioning.
Included in
Business Administration, Management, and Operations Commons, Business Analytics Commons, Operations and Supply Chain Management Commons
Comments
Copyright Huy Le, Sierra Perkins, Ethan Zen, Jack Hudson 2025.