Journalism and Mass Communications, College of
Document Type
Article
Date of this Version
2013
Citation
Public Relations Review 39:3 (2013), pp. 235–237.
doi: 10.1016/j.pubrev.2013.03.005
Abstract
Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.
Included in
Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Journalism Studies Commons, Mass Communication Commons, Public Relations and Advertising Commons, Social Influence and Political Communication Commons
Comments
Copyright © 2013 Elsevier Inc. Used by permission.