Journalism and Mass Communications, College of

 

Document Type

Article

Date of this Version

Spring 2015

Citation

Published in Newspaper Research Journal, vol. 36, no. 2 (2015), pp. 170-183; doi: 10.1177/0739532915587288

Comments

Copyright © 2015 NOND of AEJMC; published by SAGE Publications. Used by permission.

Abstract

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments

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