An Advertiser's Guide to Twitch
Date of this Version
Twitch.tv, the internet's largest live streaming site, reaches a huge audience, yet it is an under-utilized advertising platform. This guide solves four problems that are identified with advertising on Twitch:
- Advertisers and media buyers don't know about Twitch or why it's important
- The negative stereotypes of gamers and internet culture scare brands
- There are no widely accepted best practices for advertising on Twitch or identifying Twitch influencers
- There are few public examples of advertising success on the platform.