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Date of this Version

2013

Citation

Bodla, M.A. & Naeem, B (2008). Relevance of Herzberg’s Theory to Pharmaceutical Salesforce in Pakistan. The International Journal of Knowledge Culture and Change Management, 8(1).

Dash, M., Singh, A., & Vivekanand. (2008). Motivation in ITES Industry: Dimensionality with reference to Herzberg’s Theory. The Icfai Journal of Organizational Behavior, 7 (2), 19-27.

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Wong, S., Siu, V., & Tsang N. (1999). The impact of demographic factors on Hong Konghotel employees’ choice of jobrelated motivators. International Journal of Contemporary Hospitality Management, 11(5), 230-241.

Zubair, Z. R. (2005).What motivates employees in Pakistani organizations: An in-depth study of ‘preferred motivation’.Karachi: Pakistan Institute of Management.

Comments

This paper is presented in World Library and Information Congress: 76th IFLA General Conference and Assembly 10-15 Aug. 2010 Gothenburg Sweden

Abstract

This paper analyzes the opinion of LIS professionals about their motivational preferences on work place in Pakistani Universities. Questionnaire survey was used as data gathering instrument. The main objective of study is to explore the preferred motivators of LIS professionals and the relevancy of Herzberg Hygiene-Motivational theory to Pakistani context. The findings reveal that the respondents most preferred motivators are: opportunity to learn new skills and groom, opportunity for career development, having authority and responsibility, sense of fulfillment and communication. The least preferred motivators for LIS professionals are: culture of innovation and creativity, job security, participative management, employee welfare policies and fringe benefits. Its findings also support the Herzberg theory that learning opportunities and career development are more important to motivate them than job security and fringe benefits. This is the ever first empirical study to investigate the preferred motivators of LIS professionals and applicability of Hertzberg’s findings in Pakistani context. Being the first study the findings will be helpful for university higher authorities and HEC to enhance job satisfaction among LIS professionals and improve the overall performance through strategic planning.

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